Well, it's a long process, but one definitely worth waiting through. Once a new and agreeable location is up for grabs on the market, Booster Juice real estate agents and representatives work out the policies and paperwork's that follow and confirm lease. The next step is to validate it's actual location, whether it's going to be located in malls (most common) , or stand on its own as a new development. From there a time line is created of roughly 4-5 months of all work necessary before its grand opening. The time line: sketches, drawings, colours, interior design, and construction of the new store, which go through a series of representatives and are ultimately approved and executed on this basis.
As seen on their website, the 3 architectural designs Booster Juice is popular to embracing
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| http://www.boosterjuice.com/franchise/page10.html |
For me, visiting all the different Booster Juice locations, what really stuck out is their company's colours. I'm completely fond of their use in the colours purple and yellow because I personally feel it's very inviting and comforting. Researching their development of new stores taught me how much I value the use of colours and how it influences me. Never have I ever really given much thought toward the Booster Juice colours until now. I think it maybe because it was generally my first interaction with the company before I actually used their service, therefore, it's probably what stayed most memorable to me. I mean, who wants to go get a fresh smoothie from a store that uses dark and depressing colours? For me, it's about really starting the day off fresh, and I feel good going down to a Booster Juice store and enjoying a nice beverage while chatting up with a few friends.
Sources:
http://www.inc.com/guides/2010/10/how-to-choose-the-right-colors-for-your-brand.html
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