Wisheman and Amack faced challenges when deciding if the concept would succeed in Canada. As you know Canada has a more colder climate and they weren't sure how juice would fit into it. Would Canadians even be interested in this?
Because they knew what works in the American market would not always work in the Canadian one, they had to study the American model and also the Canadian market. While doing this they were testing out hundreds of recipes.
They were determined to make a product that was irresistible to northern taste buds while also keeping in mind the healthy people of Canada. Below are images of what some Booster Juice products look like.
Another thing we think is really great is how healthy Booster Juice is for you. People are very conscious about their health in today’s day and Booster Juice is a very healthy alternative. It is very smart of them to make an alternative to the high fat beverages offered by other fast food chains, this really gives them a competitive advantage.
Source:
Guffy, M. E., Rhodes, K., Rogin, P. (2011). Business Communication: Process and Product, Sixth Canadian Edition. Toronto, ON: Nelson Education Ltd.
What do you think about the products? Are all of you that concerned about health?
Loved your blog, especially the use of colour, not only did it make me think of bananas, strawberries and blueberries, it had me salivating. I commented on this page as health is very important, if you don't have your health, you are restricted in everything. These products look so enticing - need to go get myself a Booster Juice I think!
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