A LITTLE HISTORY ABOUT BOOSTER JUICE AND HOW IT ALL BEGAN

You might be wondering how Booster Juice all began, it began when Canadian Dale Wishewan and American Jon Amack met at a school in Oregon and started casually discussing business trends.

They had some knowledge of the growing juice and smoothie bar in the United States and decided to be the very first to bring it to Canada and start their own business. They decided to grow the business on values that they believed in and not focus it all on profit.

What is their most important belief, and how do they make their business a success? FOCUS ON QUALITY. Which is something the store is very proud of achieving. Below is a video featuring Co-Founder Jon Amack speaking a little bit about the franchise.

 

We think that this was a great business opportunity to venture into the popular growing smoothie bar market and bring it into Canada. Wisheman and Amack took a great business risk and it paid off in the end because they are now the fastest growing juice bar in Canada!

Sources:

Guffy, M. E., Rhodes, K., Rogin, P. (2011). Business Communication: Process and Product, Sixth Canadian Edition. Toronto, ON: Nelson Education Ltd.

FranchisePros. (2008 December 26). Booster Juice Franchise Opportunity. [Video File]. Retrieved from: http://www.youtube.com/watch?v=9-JYZv6WOII

What do you think about the franchise?